Gridstore Blog

George Symons

 

Everyone is talking about it, but it seems like everyone has a different definition for it.  So what’s all the hype about and what really is software defined storage?

At the core I am a software person…always have been regardless of the number of hardware companies I’ve worked for.  So, to me, the concept of software defined storage (SDS) is a great one.  Unfortunately, as with all new terms SDS doesn’t mean much yet as everyone is using the term to describe their product.  Why not jump on the bandwagon, you ask?  Isn’t it easier to draft off of the marketing hype than to be a leader and break new ground?  No thank you.  That’s not really my style.

In my opinion, having controller software that runs on commodity hardware is not SDS. It is a good way to lower cost, but it  doesn’t change anything else about the storage solution.  Steve Duplessie wrote a good (and rather amusing) blog on this topic recently.  In summary, he says it is all about the data.  Well, the way he puts it is a bit more direct…”it’s about the data, dummy”.  And while his comment is rather John Madden-esque in stating the obvious, he does bring up a fair point in that in the getting caught up in the “software-defined everything” frenzy the focus seems to have shifted away from fundamentals…that the basic, main purpose of storage is all about storing, protecting and making your data available when needed.

SDS needs a paradigm shift to be relevant.  That paradigm shift not only includes the ability to use lower cost commodity components to store and protect the data, but it also requires the control of the storage to understand more about the data and provide added value.  Otherwise, what is the point of separating the control plane and the data plane through abstraction or virtualization?

To deliver on this, the storage solution needs to have visibility to the application to know something about the type of data it is managing.  The advantage that software brings us is the ability to adapt to individual data types and provide the performance necessary in terms of network, IOPS and throughput while storing it on the most cost effective storage to meet that particular performance profile.  Ultimately, this solution delivers an end-to-end Quality of Service for a particular workload, regardless of whether it is on a physical or virtual server.

If the above was today’s definition of SDS, I would happily use the term to describe our Gridstore solution.  But for now, I will stay away from SDS as the primary definition of our Grid, as the definition is still a bit all over the place.  To crystallize for you what our virtual controller and grid-based storage solution does, I will, instead, opt for “Optimized Storage”.  Given our patented Server-side Virtual Controller (SVC™) technology, we can automatically optimize storage for individual workloads.  We manage the storage of the data based on the application and ensure that the application performance is never compromised because of the underlying storage performance or “noisy neighbors”.

Over time SDS will be better defined just as cloud turned from a nebulous concept to something most of us understand today.  Until then, I’ll lead with talking about our Grid as Optimized Storage.

George Symons

Greetings, Gridstore followers.  Allow me to formally introduce myself.  I am George Symons, new CEO at Gridstore.  I come to Gridstore with a wealth of experience in storage from working at companies such as Legato, EMC, Yosemite Technologies, Xiotech and Nexsan.   As you might have guessed, I am very excited to be here.  A question I have frequently been asked after accepting this new role is, “Why Gridstore?”.  When considering new opportunities, I typically evaluate three things.  In order of priority, they are 1) people, 2) products and 3) probability of success.  Gridstore was exceptional in all three categories.

 

With regards to people, Gridstore has a great team.  I am thrilled to be leading this organization.  I am also pleased that Kelly Murphy, co-founder and former CEO, will be remaining with the company as our Chief Strategy Officer and continue to serve as a member of the board of directors.

 

When I looked at the products, I was excited about the opportunity that Gridstore has to change the game in storage.  The Grid solution, leveraging its virtual controller technology that allows the storage to not only scale in terms of capacity and performance at low cost, but can also be optimized for particular workloads, is a winner.  In a virtual environment, the storage for different virtual machines can be tailored to the I/O patterns of the application in that VM.  A quality of service can be defined and managed, all without changing the physical storage.  This will work in both a physical and virtual environments.  I don’t know of any other storage solution that can do this.

 

Of course, if you have the right people and the right architecture, it comes down to execution.  And that’s where I come in.  I’m committed to our team having a strong customer and market focus while striving for excellence in everything we do.  I look forward to communicating regularly with all of you as we continue to be a game changer and execute on our vision of what storage should be in the modern data center.

Vanessa Alvarez

Conference season is here and we’re excited to be exhibiting at our first VMUG next week! We are official silver sponsors of VMUG Austin (April 2) and South Florida (April 3). It’s been an exciting start to the year particularly with the recent announcement of our partnership with Veeam.

We’ve found that in virtualization, backing up VMs is still challenging for many organizations. Challenging in terms of scaling, performance and bandwidth. The cost of storage continues to be a burden for our customers, and the challenge becomes even bigger as their environments grow. Most organizations use very expensive primary storage for an insurance policy at the end of the day. Others take the risk with storage that doesn’t meet the demanding requirements for VM backups.

Gridstore is optimized storage for Veeam. The Grid is software defined storage that delivers a simple building block approach to storage with virtual controller technology that can uniquely optimize for the performance requirements of Veeam and VM backup workloads. The Grid delivers the critical capability of scaling capacity – I/O – performance to ensure backup windows are never missed as volumes grow. No over provisioning, no wasted capacity.

What does this mean for you? It means you can scale your storage on demand, based on the needs of your VMs. No upfront cost, no complexity, no additional hardware.

Come visit us at VMUG in Austin or South Florida, and learn about how Gridstore and Veeam are changing the game in VM backups.

Vanessa Alvarez

Yesterday, we announced that we have partnered with Veeam to deliver software-defined storage for VMware vSphere and Microsoft Hyper-V backup environments. We’re very excited because it presents a great deal of opportunity for both Veeam and Gridstore customers.

Storage has been the biggest challenge in most virtualization environments today. Virtualization has driven growth in storage, and predicting or forecasting how much storage you need has become impossible. Virtualization admins struggle with the limitations they face in terms of capacity, bandwidth and performance, and storage admins struggle with keeping up with capacity and the demands of their VM environment.

Backing up your VM environments is even more challenging. While VM backups are still critical to your overall virtualization environment, you don’t really want to use expensive storage systems for your backups, or even worse, your existing primary storage. Having a scalable, powerful and affordable storage platform that can scale as your VM backup environment grows is critical. Not paying a ton of money for it is also critical.

Today, we deliver scalable powerful storage optimized for Veeam. We have been working with Veeam and its customers to understand their exact requirements and optimize our solution to the needs of VM backup environments. Because of the random nature of I/O, storage must deliver primary storage like performance, while still delivering capacity. Random I/O performance and high sequential throughput performance, key to delivering results in your VM backup environments.

Scalable storage building blocks, that can grow only as your VM backup environment grows, nothing more, nothing less. Today, it’s a waste of time to think you can forecast what you will need in 30 days, 3 months or 3 years for that matter. The key is to have a storage solution that allows you to scale and pay as you grow. With Gridstore, you no longer have to worry about that. The Grid allows you to scale as you grow, just by adding simple storage building blocks.

And of course, affordability. Because today there is no need to overpay for capacity you’re not using, nor pay for expensive storage systems or specialized dedupe appliances. Together with Veeam, we’re delivering just the right amount of scale and performance, at an affordable cost.

Want to learn more about scalable, powerful and affordable storage optimized for Veeam? Check out or solutions brief, or read Storage Switzerland’s report on the 5 challenges of VM backups.

Vanessa Alvarez

I attended Facebook’s OpenCompute Summit last week, and was surprised by how big the event had gotten.  1900 attendees with over 20 vendors participating in building out product according to OpenCompute specs.  For those of you not familiar, OpenCompute is an organization started by Facebook to standardize hardware as simple building blocks across the industry.  What led Facebook to do this?  The fact that Facebook couldn’t buy enough hardware to meet their needs of efficiency and cost effectiveness for their specific needs.  Because no matter how much they bought, they always kept running out.  Because putting 7 petabytes (of photos!) on expensive hardware just wasn’t cutting it.  Because their data growth was exploding.  So they built their own hardware, server, racks, and recently, storage.

Sound familiar?  Ok maybe not the 7 petabytes of photos…but your data growth problem.  Your data continues to grow.  Whether it’s 2 to 4 TB or 100-150 TB, when you can’t manage the growth and your data storage capacity, it’s a data growth problem. No matter how much you try to plan and forecast, you keep running out.  And every time you upgrade to a new, larger, monolithic system, you experience business disruption.  This is painful and unacceptable.  Not only does this add to your cost, but adds unnecessary complexity and headaches.

But you’re not Facebook.  And your workloads are more complex.  You’re not storing your business’s photos.  You’re running complex business systems that generate revenue for your business.  You don’t really want to build your own, because you probably don’t have the resources, and quite frankly, you shouldn’t have to.  BUT, you DO want the same efficiencies that Facebook, Amazon and other web scale giants are achieving, at a much lower cost than you could achieve with your existing monolithic storage systems.  And you’d like it to be simple, automated, without having to build your own, and have a team of experts to manage it.

We’re excited about OpenCompute’s initiatives because it drives home the message of efficiency, what is most important to Gridstore customers today.  Scalable and powerful storage that delivers the requirements of your business on demand in the most efficient way possible.  We’re working hard to deliver just that.